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AniVerse Data Desk
Data, methods & market research
RECENT WORK
8 published stories
Data · Chart note
7.5 million views still needs a denominator
ABS-CBN aggregates viewing of the first five A Cake to Remember episodes across social platforms. The figure confirms exposure, but cannot by itself reveal unique viewers, completion, return or entry into the paid season.
Data · Chart note
What 47 openings reveal about specialization in animation hiring
AWN's first global jobs digest offers a useful cross-section: demand is distributed across production systems, technical art, post, production management and junior roles. It helps applicants read role language, but cannot prove an industry recovery by itself.
Data · Chart note
India's Reels frequency is striking, but short drama still lacks a conversion map
A Meta-commissioned Ipsos study surveyed more than 4,000 respondents across twenty-three cities and metro, tier-two/three and rural samples. It shows how routine video access has become, but not completion, payment or recoupment for a drama or animation title.
Data · Chart note
Three microdrama medals came from three production systems—not an Asian market-share ranking
The 2026 ContentAsia Awards gave microdrama gold, silver and bronze to works associated with Singapore, Japan and a Korean-language ReelShort production. The awards also reported more than 500 entries from fourteen countries and regions, over 180 nominated titles and thirty-five categories. Those figures describe the full awards program, not a microdrama sample and not national market share.
Data · Data story
After 1.45 billion downloads, the most dangerous mistake is confusing acquisition with audience
Industry data puts first-half 2026 microdrama-app downloads at 1.45 billion, with strong contributions from Southeast Asia and Latin America. That establishes the scale of acquisition competition while leaving unique users, viewing, retention, revenue and profit unresolved.
Data · Chart note
Southeast Asia, Latin America and India drive downloads but require separate operating systems
Sensor Tower and Adjust both record rapid acquisition, while downloads, sessions, payment and advertising measure different things. Southeast Asia, Latin America and India require separate content, channel and return models.